Content Lab 2025
Content Lab 2025: The project aims to enhance the potential film, series, and animation projects to meet international market demands. Organized by the Creative Economy Agency (Public Organization), or CEA, Content Lab returns for its third year, building on the success of Content Lab 2023 and Content Lab 2024. The initiative focuses on driving the development of Thailand’s Creative Content & Media industry — including film, series, and animation — to achieve greater competitiveness and meet global market needs.
In 2024, Content Lab 2024 yielded significant results, facilitating business pitching and negotiation opportunities for a total of 59 projects. These included projects nurtured through the programs as well as professional submissions participating in the Content Project Market event. The projects were presented to over 71 production companies from both Thailand and abroad, fostering opportunities for project development and advancement toward commercial production.
In 2025, Content Lab 2025 features five diverse programs, once again targeting content creators in the film, series, and animation industries. These programs aim to further enhance project capabilities, strengthen creative work to meet both domestic and international market demands, increase competitiveness, and drive sustainable growth in Thailand’s content industry. Additionally, the initiative aligns with and supports the government's soft power strategic policies.
Content Lab 2025: Five Diverse Programs Covering Film, Series, and Animation
The five programs include incubation and business development initiatives, taking place from March to September 2025, as follows:
(1) Newcomers
A project development program for emerging filmmakers and series creators.
(2) Mid-Career: Project
A project development program aimed at expanding professional film and series projects to the global market.
(3) Mid-Career: Story
A script development program focused on commercial screenplay writing for professional scriptwriters.
(4) Mid-Career: Animation
A project development program for professional animators to advance their projects toward commercial production.
(5) Content Project Market
Thailand’s first content marketplace and pitching platform, designed to advance projects toward commercial production, featuring talks and knowledge-sharing activities led by industry experts from Thailand and abroad.
Stay updated with Content Lab 2025 via the CEA and Content Lab Facebook pages.
Newcomers
A project development program for emerging filmmakers and series creators to cultivate fundamental project development skills and apply this knowledge as a foundation for advancing into the professional field. The program welcomes content creators from various regions across Thailand to participate as teams (three members per team), offering a choice of two workshop locations: Khon Kaen or Pattaya (Chonburi).
A total of 24 teams (12 teams per location) will enter the program with project ideas they wish to develop. Participants will undergo an intensive 8-day incubation program at their selected location, competing for project development grants — three grants of 30,000 THB each and two consolation prizes of 5,000 THB each per location.
Eligibility: Students aged 18 and above enrolled in higher education institutions, or individuals with 0 - 5 years of work experience, who are interested in film and series project development and wish to gain knowledge for advancing into professional content creation.
Application Format: Team of three members
Open Call: 17 April - 17 May 2025
Workshop Dates: Khon Kaen: 28 June - 5 July 2025, and Pattaya (Chonburi): 26 July - 2 August 2025
Mid-Career: Project
A project development program aimed at expanding professional film and series projects to the global market, designed for creators with at least five years of experience in film or series production (Mid-Career). Participants will form teams of three members (Creative Team) and bring a film or series project currently under development to the program. Teams will receive intensive mentorship and project incubation by leading industry experts, enhancing their projects to meet target audience demands and to be ready for international market production.
Following an intensive training series, 18 teams will pitch their incubated projects to a panel of judges, competing for 10 production grants of 150,000 THB per team to develop short pilot videos. Selected teams will also present their projects at the Content Project Market, held from 10 - 12 September 2025.
Eligibility: Graduates with a bachelor’s degree or higher, aged 21 or older. Each team must include at least one member with a minimum of five years’ professional experience in film or series content production and at least two credited works (excluding academic projects).
Application Format: Team of three members
Open Call: 3 January - 3 February 2025
Workshop: March - April 2025
Pilot Video Development & Final Pitching: May - September 2025
Mid-Career: Story
A script development program focused on commercial screenplay writing for professional scriptwriters, seeking to enhance their professional standards and develop work for the international market. Applicants may apply individually or in teams of two, with at least one member having a minimum of five years’ experience in writing for films, series, or TV dramas.
24 selected teams will participate in the incubation program to refine their scripts for commercial development and will pitch their developed scripts to a panel of judges. The judges will select 15 teams to receive script development grants:
5 grants of 100,000 THB each
10 grants of 35,000 THB each
Additionally, all 15 finalist teams will have the opportunity to pitch their scripts at the Content Project Market, held from 10 - 12 September 2025.
Eligibility: Graduates with a bachelor’s degree or higher, aged 21 or older, with professional experience in scriptwriting and at least two completed works.
Application Format: Individual or team of two members
Open Call: 15 February - 20 March 2025
Workshop: April - May 2025
Script Development & Final Pitching: May - September 2025
Mid-Career: Animation
A project development program for professional animators to advance their projects toward commercial production and align with global market demands. The program invites animation content producers, teams, or digital content creators with innovative ideas and a desire to expand their Intellectual Property (IP) into animation series to apply as teams of two - three members, with at least one member having a minimum of five years’ experience in the 2D and/or 3D animation industry.
Eight selected teams will bring their ongoing animation series projects to participate in intensive workshops led by leading industry experts from Thailand and abroad. Participants will receive animation series development grants totaling 610,000 THB, and opportunities to pitch to investors and distributors at Bangkok International Digital Content 2025 in August 2025, and to engage in business matching sessions at the Content Project Market, held from 10 - 12 September 2025.
Eligibility: Graduates with a bachelor’s degree or higher, aged 21 or older, with at least five years of experience in animation or related fields in animation/digital content development.
Application Format: Team of two - three members
Open Call: 1 March - 20 April 2025
Workshop: May - July 2025
Animation Pitch Bible, Animation Test Development & Final Pitching: July - August 2025
Content Project Market
Thailand’s first content marketplace and pitching platform, organized by CEA, returns for its second edition in 2025. The event gathers investors from both Thailand and abroad to foster business partnerships, support the development of high-quality films and series for the international market, and strengthen the broader industry network. The Content Project Market showcases final-round projects developed under the Content Lab 2025, featuring works from the Mid-Career: Project, Mid-Career: Story, and Mid-Career: Animation programs, as well as selected projects from the open call for ready-to-market content by professional filmmakers and series creators. The event also features business matching sessions to facilitate further collaborations.
In 2025, the Content Project Market will extend its duration to three days, up from two days in 2024. In addition to project pitching and business matching, the event will host knowledge-sharing talks on film, series, and digital content open to the public. These talks will feature leading industry experts from both Thailand and abroad, sharing valuable insights, in-depth knowledge, and emerging trends to foster the continued growth of Thailand’s content industry ecosystem.
Eligibility and Application Details: To be announced in June 2025
Open Call: June - July 2025
Event Dates: 10 - 12 September 2025
Learn More about Content Lab 2024:
www.cea.or.th/th/single-project/content-lab-2024