Creative Economy Agency

Potential Development for Creative Entrepreneurs and Personnel
to Support the Development of Eastern Economic Corridor

Mango is considered an economic fruit crop of Chachoengsao Province. This province is one of the top mango producers of Thailand. Golden Nam Dok Mai Mango is an agricultural product that has been approved and received Geographical Indication (GI) and in high demand. Mangos from Chachoengsao have unique characteristics and great health, i.e., smooth yellow peel, luscious and fragrant taste, soft flesh, and disease and pest free. In addition, Chachoengsao also has a cultivation system that is in accordance with GAP (Good Agricultural Practices). Soil in this area is silty clay with low salinity and rich in minerals, a perfect condition for growing mango.

Creative Economy Agency (Public Organization) or CEA sees the potential of mango cultivation in Chachoengsao. Therefore, we have come up with “EEC Mango Project: Potential Development for Creative Entrepreneurs and Personnel to Support the Development of Eastern Economic Corridor” to drive Thailand’s creative economy to be an essential mechanism for developing the economic system of mango growers and other related careers in Chachoengsao. This project operates in three aspects: Creative People, Creative Business, and Creative Place, to add value to Thai mango by creating original products that correspond with the ecosystem of mango and to turn these agricultural products into creative commercial products of Chachoengsao. This project will take place from January to February 2022.

Project Activities

EEC Mango Project comprises many activities. These include Mango Project Open House, Mango Project Consulting, Mango Project Workshop, and Mango Project Pitching via an online channel to select entrepreneurs who exhibit potential for starting initiatives.

Three entrepreneurs have passed the pitching round, they include:

1. Global Partner Interfood Co., Ltd.
By Khun Suravich Tipyarom, business administrator

Global Partner Interfood Co., Ltd. has been a Nam Dok Mai mango distributor in many countries such as South Korea and Japan. Furthermore, they also produce ready mango smoothies which are distributed through Makro and Bellinee’s, CP ALL’s Kudsan Bakery and Coffee, Boa Cafe at CJ Express.

2. Murrah Dairy Company
By Khun Charinee Chaiyochlarb, business administrator

The first dairy farm in Thailand that specializes in milk production from the Murrah breed and is also a model for organic farming. They promote the Murrah Breed to be the next economic livestock of Thailand because this breed can produce high-quality milk that qualifies for international standard for organic milk. Moreover, they also further their business by opening their farm up for tourism under the business name “Murrah Farm” and sell processed products made from Murrah milk such as fresh milk, yogurt, garlic butter, crispy butter toast, mozzarella, ricotta, ghee, soap, lip balm, etc.

3. Waanrarin Company Limited
By Khun Pawarin Noichaboon, business administrator

A Thai confectionery manufacturer that mainly produces “krayasat” under the brand “Rin”. In addition, there are 20 more Thai confections under their name: khanom chan, khanom mo kaeng, thong yip, thong yot, jala mas, mhed knoon, coconut milk jelly, sweet jelly, kleeb lamduan, etc. They have two shops at the moment; Rin Shop, headquarter building on Thanon Siri Sothon (highway no. 314); Rin Shop, Sothon branch near Wat Sothon.

Other related individuals within the project’s ecosystem

Other than the 3 selected entrepreneurs, this project also positively affects other individuals that contribute to the economic ecosystem of Chachoengsao mango. These include:

1. Nerun-shla mango farm
A farm that grows and sells fresh mangos and fresh mangos for making dried candied mango.

2. Bang Khla Women’s Community Enterprise for Processed Fruits
This community enterprise produces and sells dried candied mango under the brand Nerun-shla.

3. The Farmer Network of Development Fund for Female Mango Candy Producers
This farmer network grows and supplies mango to female mango candy producers who are members of the development fund.

4. Members of Development Fund for Female Mango Candy Producers
These members produce and sell processed mango products such as mango pure (from Nam Dok Mai, Pim San, and other mango varieties), seasoning mango sauce under the brand Sauce-Tai, etc.

5. Keaw Wong Nukul Mango Farm
This mango farm grows many varieties of mango that belong specifically to Chachoengsao. They also produce and sell mango products.

5 Original Mango Products from Chachoengsao

All of the three entrepreneurs chosen to be part of this program have received consultation and been developed in 3 aspects: product design, business design, and packaging design. In addition, they have integratively worked with experts and stakeholders which results in 5 interesting original products made from Chachoengsao mangos as detailed below:

1. 8Riew Mango Tart (a cheese tart with mango filling)
By Global Partner Interfood Co., Ltd.

A cheese tart with a delicious cheese smell and mango filling that is made from many mango varieties grown in Chachoengsao. Distributed through Pop-up stores, this baked product is a perfect souvenir of Chachoengsao.

2. Sti Mango Cider (a ready-to-drink mango cider)
By Global Partner Interfood Co., Ltd.

A cider made from fermenting various parts of mango that undergo and turn into mango cider vinegar before getting processed into mango cider. One bottle (100 ml.) contains a teaspoon of mango cider vinegar and sweetener with low Glycemic Index or GI. This makes Sti Mango Cider a true healthy beverage.

3. Whey Jelly (mango-flavored whey jelly)
By Murrah Dairy Company

Gummy that is made with Murrah whey and mango. It has a unique flavor, a perfect snack for kids who visit and enjoy fun activities at our farm. Furthermore, it is also enhanced with fiber, making it not just delicious but also healthy.

4. Stressfree Gummy Mango Flavour (mango-flavored gummy)
By Murrah Dairy Company

Gummy that is made with Murrah whey and mango. It has a unique flavor, a perfect snack for kids who visit and enjoy fun activities at our farm. Furthermore, it is also enhanced with fiber, making it not just delicious but also healthy.

5. Thai Granola with Dried Mango (Thai granola with mango sauce)
By Waanrarin Company Limited

Granola is made from various rice products such as rice crackers, poha, popped rice mixed with black sesame seeds and cashew nuts, and dehydrated mango. A perfect snack that is not only easy to eat but will also fill you. Furthermore, it comes with mango sauce that you can mix with and add sweet mango flavor to both the cereal and the milk you pour in, providing a quick, easy and healthy breakfast for a busy morning.