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CreativEX 2026: City Branding & Creative Organization

CreativEX 2026: City Branding & Creative Organization, organized by the Creative Economy Agency (Public Organization) or CEA.

In an era where the creative economy has become a key driver of global competitiveness, the ability to create identity and generate new value has become central to development. Cities and organizations must leverage creativity as a strategic tool to enhance competitiveness and achieve sustainable growth.

The Creative Economy Agency (Public Organization) or CEA, Thailand’s leading organization driving the nation’s creative economy, recognizes the importance of building a network of high-potential leaders across the public and private sectors. These leaders play a critical role in applying creative economy principles to generate economic value and strengthen national competitiveness on the global stage. As a result, CreativEX 2026: City Branding & Creative Organization has been developed for its second edition, with the objective of enhancing strategic capabilities among executives from government, private sector, and local authorities, enabling them to effectively apply creative economy concepts to city branding and organizational development in a sustainable manner.

Program Structure
The curriculum is divided into three core modules:

1. Strategic City Branding & Urban Competitiveness

  • Concepts and roles of city branding in global competition
  • City identity analysis and strategic positioning
  • Designing urban experiences and city brand communication
  • Integration of urban policy with national creative economy development
  • Case studies of cities successfully enhancing competitiveness through branding

2. Cultural Asset & Creative IP Transformation

  • Concepts of transforming cultural assets into economic value
  • Processes of creating and managing creative intellectual property
  • Strategies for developing IP for domestic and international markets
  • Role of the private sector and creative industries in driving IP
  • Case studies of successful IP development at national and global levels

3. AI & Sustainable Innovation

  • Role of AI and technology in the creative economy and organizations
  • Application of AI to enhance organizational performance and efficiency
  • Innovation for sustainability and adaptive organizational strategies
  • Designing data- and technology-driven organizational strategies
  • Case studies on leveraging AI and innovation for competitive advantage

Learning Methods

  • Interactive lectures (Lecture & Interactive Q&A)
  • Case study discussions from Thailand and international contexts
  • Panel discussions with industry experts
  • Site visits and experiential learning in real-world environments

Target Participants

  • C- to M-level executives
  • Entrepreneurs in creative industries
  • Public sector and local policymakers
  • Private sector leaders supporting the creative economy
  • Cross-sector collaboration leaders and urban developers

Key Learning Outcomes

  • Gain a comprehensive understanding of the creative economy across urban, organizational, and innovation dimensions, and the ability to develop effective city branding and creative organization strategies
  • Transform cultural assets into tangible economic value through creative intellectual property
  • Apply AI and innovation to enhance competitiveness and organizational sustainability
  • Build networks with high-level leaders across sectors and receive a certificate of completion

Speakers and Experts

A multidisciplinary team of renowned experts including: Dr. Chakrit Pichyangkul, Asst.Prof.Dr. Ake Pattaratanakun, Prof.Dr. Wilert Puriwat, and other leaders from the creative economy, public and private sectors, and international creative communities

Program Duration and Location

  • Period: June - July 2026
  • Total Hours: 50 hours (1 - 2 days per week, 13.30 - 20.30 hrs.) Venues: Chulalongkorn University, Creative Economy Agency, and other creative spaces in Bangkok, including a study visit to Songkhla

Registration Fee

129,000 Baht (inclusive of site visits and VAT)

Application Period

Now - 31 May 31 2026
Note: Admission is based on a rolling basis — early applicants will receive early decisions. Applications will close immediately once the maximum number of 50 participants is reached.

Application Channel

https://forms.gle/WYaxnAh1xREza5MU7

Contact Information

Tel: +66 82-569-3626 (Khun Chanjaras, Program Officer)
LINE: @creativex
Email: creativex@cea.or.th  
Facebook: www.facebook.com/CreativEXByCEA
Website: www.cea.or.th/creativex