As "creativity" has become an increasing source of competitiveness and comparative advantage for economies worldwide, various tools are developed to benchmark its economic contribution in individuals, organizations, and states. The first effort to analyze the capability of creativity economy was made by Professor Richard in 2002, with his development of the "Creativity Index." Many institutions and organizations have adopted this tool and expanded it to include new elements, such as the ability to create, innovate, and build an ecosystem for creativity.
In this edition of CEA OUTLOOK, we consider several indexes related to the creative economy, such as the Global Creativity Index (by Martin Prosperity Institute) and the Hong Kong Creativity Index (by the University of Hong Kong), etc., in terms of their objectives and their based concepts. We seek to demonstrate that creativity can be tangible. To compare Thailand's creative capability with the rest of the world, we suggest the commencement of an effort to collect statistical data and build a "Thailand Creativity Index." Such a tool would empower policymakers with more readily assessing the domestic creative economy's current capabilities. For them to take actions that will drive growth, inspire hope, and give rise to an even brighter future.
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